Who needs to cut up watermelon when you can eat it whole?

The big story coming out of Saturday's Big Bash League Australian cricket match between the Melbourne Renegades and Melbourne Stars had nothing to do with cricket and everything to do with watermelon -- yes, you read that right.

Mitchell Schibeci, a young fan who was in attendance at the match, attempted to eat an entire watermelon, including the rind.

He came up a bit short, but he managed to become an Internet sensation along the way.

Schibeci explained why he felt compelled to do such a thing during an appearance on Australia's "The Today Show."

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Well, he certainly got noticed.